Why Your App Optimization Is Lacking and You Don’t Even Know It

Why Your App Optimization Is Lacking and You Don’t Even Know It

If you have an app, you probably have an app analytics system or, you’re at least considering one.

Many of you are using Google Analytics, which is certainly the most used solution on the market – but there’s an important discrepancy within that well known stat.

According to the recent report by VentureBeat, Mobile App Analytics: What winning mobile developers use, only 30% of the app developers surveyed said Google Analytics is their primary analytics choice. At the end of the day, developers “use a wide range of tools to analyze and understand what is happening inside their apps, and while Google is by far the leader, it’s not the only important player in the space.”

This is partly due to the rapid specification of needs of apps and sheer mushrooming of the mobile app industry. Nowadays, the top app developers use distinct analysis tools for marketing automation, acquisition, engagement, A/B testing, monetization, and most notably UX.

For this piece, let’s zoom in on UX app analytics and what it can do for you in terms of app optimization.

First, What Does It Mean?

I presume you already know what UX is. By definition, User Experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.

Yet to really understand the UX of your app, you need to see what your users are experiencing and how they behave.

This is where the power of effective UX app analytics comes into play.

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