“Learn by Doing” – How Foxley Disrupted the Web Design Industry

“Learn by Doing” – How Foxley Disrupted the Web Design Industry

Despite the vast developments we’ve witnessed in technology over the years, it’s somewhat surprising (but nonetheless disheartening) that the web design industry has been left behind.

From marketing and search engine optimization to mobile usability, clients are increasingly demanding more from web designers in a push for better return on investments (ROI) from customers. Yet, web designers simply cannot accommodate these requests because they often lack the fundamental training in these areas.

The result of this is not only a soured relationship between client and designer, but the creation of a product that fails to generate any justifiable ROI.

In other words, a whole lot of wasted time.

Noticing these ongoing struggles between both parties, serial entrepreneur Bianca Board created Foxley – a unique design platform that combines marketing and SEO smarts with an intuitive website building platform that guarantees results.

Board says the current state of the industry is “sad”, especially as web designers are only making on average 5.5% profit from the work they create.

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